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Privacy Policy

Fuudle Limited

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Last updated: 19 March 2026

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Fuudle Limited ("Fuudle", "we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you use the Fuudle website, mobile application and services.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

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1. Who We Are

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Fuudle is operated by:

Fuudle Limited
C/O Langtons
The Plaza
100 Old Hall Street
Liverpool
England
L3 9QJ

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Email: info@fuudle.com

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2. Information We Collect

We may collect and process the following categories of information.

Account Information

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When you create a Fuudle account we may collect:

  • Name

  • Email address

  • Password (securely encrypted)

  • Account preferences
     

Profile and Food Data

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When using the Fuudle platform we may collect information including:

  • Ingredients stored in your Fuud Vault

  • Recipes created, saved or liked

  • Meal plans

  • Dietary preferences

  • Kitchen equipment

  • Shopping lists

  • Cooking habits and preferences
     

This information helps Fuudle provide personalised recipe suggestions, meal planning assistance, and ingredient recommendations.

Grocery Shopping Preferences

During onboarding and when using the platform, users may voluntarily provide information about where they shop for groceries or food products.

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This may include:

  • Preferred supermarkets

  • Preferred online grocery services

  • Preferred delivery providers

  • Local stores used for food shopping
     

This information helps Fuudle:

  • tailor recipe suggestions

  • support shopping list integration

  • recommend relevant grocery services

  • improve user experience within the platform


This information is provided voluntarily by users during onboarding or through account preferences.

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Image Uploads

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Users may upload images to help Fuudle identify ingredients, assist with meal planning, or generate recipes.

Images may contain:

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  • food

  • ingredients

  • kitchen items

  • cooking equipment


These images may be analysed by automated systems to support platform features such as ingredient recognition.

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Device and Technical Data

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When you use Fuudle we may collect certain technical information including:
 

  • device type

  • operating system

  • IP address

  • app usage data

  • crash reports

  • diagnostic information


This information helps us maintain the stability and performance of the platform.

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Communication Data

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If you contact Fuudle we may store:
 

  • support enquiries

  • feedback

  • bug reports

  • other communications


3. How We Use Your Information

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We use personal information to:
 

  • create and manage your Fuudle account

  • provide meal planning and recipe functionality

  • generate AI-powered recipes and cooking suggestions

  • analyse uploaded images to identify ingredients

  • personalise the Fuudle experience

  • improve the functionality and performance of the platform

  • provide customer support

  • monitor platform security and prevent misuse

  • analyse usage trends and improve services
     

We only process personal data where we have a lawful basis to do so under applicable data protection laws.
 

4. AI Features
 

Fuudle includes artificial intelligence tools designed to help users:
 

  • create recipes

  • identify ingredients

  • generate meal ideas

  • plan meals and shopping lists
     

Information submitted through these tools may be processed by AI systems to generate responses or suggestions.
 

We take reasonable steps to ensure these systems operate securely and responsibly.

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5. Advertising
 

Fuudle may display advertising within the application.

Some advertisements may be personalised based on:
 

  • user preferences

  • usage activity within the platform

  • cooking interests

  • food or ingredient preferences
     

Where required by applicable law or platform rules, users may be asked for permission before personalised advertising is enabled.

Users may still see non-personalised advertising even if they choose not to enable personalised advertising.
 

6. Partner Marketing Communications
 

With user consent, Fuudle may send marketing communications that include:
 

  • product recommendations

  • offers or promotions

  • discounts from selected partners

  • cooking related products or services
     

These communications may be sent by:
 

  • email

  • push notification

  • in-app messaging
     

Users can opt out of marketing communications at any time using the unsubscribe link in communications or through account settings.

Fuudle does not sell personal data or email addresses to third parties.
 

7. Data Sharing
 

We do not sell personal data.
 

We may share limited information with trusted service providers who help us operate the platform, including:
 

  • cloud hosting providers

  • analytics services

  • AI processing services

  • advertising and marketing platforms

  • infrastructure providers
     

These partners are contractually required to protect user data and only process information for the purposes of supporting Fuudle services.
 

8. Data Storage and Security
 

We implement appropriate technical and organisational measures to protect personal data, including:
 

  • encryption

  • secure infrastructure

  • access controls

  • monitoring for suspicious activity
     

Despite these measures, no digital system can be guaranteed to be completely secure.
 

9. Data Retention
 

We retain personal data only for as long as necessary to:
 

  • provide Fuudle services

  • maintain account functionality

  • comply with legal obligations
     

If a user deletes their account, personal information will be removed or anonymised within a reasonable timeframe unless we are legally required to retain it.
 

10. Your Rights
 

Under UK data protection law you have the right to:
 

  • access your personal data

  • correct inaccurate information

  • request deletion of your data

  • restrict or object to certain processing

  • request transfer of your data
     

To exercise these rights please contact:
 

info@fuudle.com
 

11. Children's Privacy
 

Fuudle is not intended for children under the age of 13.
 

We do not knowingly collect personal information from children without parental consent.
 

12. Cookies and Analytics
 

Our website and app may use cookies or similar technologies to:

  • analyse how users interact with the platform

  • improve functionality

  • measure performance

  • support advertising
     

Users may control cookie preferences through browser or device settings.
 

13. Changes to This Policy
 

Fuudle may update this Privacy Policy from time to time.
 

Updated versions will be posted on the website with a revised "Last updated" date.
 

14. Contact
 

If you have questions about this Privacy Policy or how your data is handled please contact:

info@fuudle.com

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